Target Public

IMPLICATIONS FOR THE PR PRACTIONER

Careers and professions are reflections of the inner feelings and voices of our true individual and our expression of our actions mirrors our internal understanding of the environmental forces surrounding us. For those of us interested about the specific duties and requirements of a Public Relations career understanding why this choice was made and all of the information and knowledge that contributed to that process seems to be important in approaching the future of this profession and the impacts of technology and social media.

For the PR professional it appears necessary to take matters into their own hands in order to clarify the problems of social media. Social media needs to be defined in clearer terms in order for its abstract qualities to manifest into something practical and malleable. Marken never defines what exactly social media is within his article which tends to confuse matters. What is non-social media? If social media is valuable than identifying what non- social media will certainly contribute to helping advertisers reach their desired demographic by eliminating useless targets. I personally cannot identify a source of non-social media is placing the overall usefulness of its presence and its opposite pair suspect.

It seems for the PR professional to understand the role of technology in his or her career one must investigate the relative importance of its influence. In some cases, Facebook statistics will be very useful in achieving certain goals, but a reliance on one system of accomplishment may threaten the flexibility and survivability of the career itself.

Marken related this process to the film The Bourne Supremecy. Bourne's amnesiatic state is reflected by the PR professionals constant struggle to relearn and readapt to the environmental forces that surround him or her. In today's world technology and its offspring are created at fast levels, much like the problems Bourne faces in the film. Heroes come in all forms and shapes and being an international spy is not prerequisite for a person to contribute to the general good of society. Bourne's relearning process is filled with danger and excitement, but such drama and energy is not necessarily needed if one is to understand that this cycle applies to all in every situation.